White Paper: The Sustainability Gap: Why Australia's Leading Companies Aren't Leading At All
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We help first movers strategise like
the future matters - because it does.
We help first movers strategise like the future matters - because it does.
'Business as usual' won't work anymore, so let’s flip it on its head.
Become future fit with us.
'Business as usual' won't work anymore, so let’s flip it on its head.
Become future fit with us.
strategy • brand • innovation • esg • strategy • brand • innovation • esg strategy • brand • innovation • esg • strategy • brand • innovation • esg •
strategy • brand • innovation • esg • strategy • brand • innovation • esg strategy • brand • innovation • esg • strategy • brand • innovation • esg
Our Services
Is your business ready to thrive in the challenges ahead?
You’re facing labour/skills shortages, supply issues, and time constraints daily. Filling your pipeline, keeping staff happy, and managing inflation is tough enough.
Now, ‘sustainability’ and ‘ESG’ are cropping up everywhere. Customers ask about it, tenders and grants require it, and competitors are jumping on board.
But, when it comes to ‘sustainability’, it’s not exactly a top priority. It’s just another compliance task or a marketing play, right?
Deep down, you know it's more important than that.
Those operational challenges? They’re all symptoms of the same failing system. What if we could tackle them and build a resilient, truly sustainable business?
But most sustainability approaches are still rooted in ‘business as usual’, treating it as an add-on, not integral to the core business.
Business as usual is dead.
We need to evolve quickly to outlast it.
Do you see the same problem we see with this?
The 'now' problems we can help you solve...
- understand your current ESG impacts
- help you identify your scope 1, 2 and 3 emissions
- help your board, C-suite and/or teams understand the climate crisis
- guide you through mandatory climate disclosure reporting
- understand your current ESG impacts
- help you identify your scope 1, 2 and 3 emissions
- help your board, C-suite and/or teams understand the climate crisis
- guide you through mandatory climate disclosure reporting
Shall we chat?
LET'S HAVE A CONVERSATION
The future-proofing we’ll then do…
- develop a business strategy that addresses these impacts through opportunity
- clearly define your vision, purpose and values - then put them to work
- develop innovation with future-proof value propositions
- help foster a culture of innovation amongst your team
- unlock your first-mover competitive advantage
- develop a business strategy that addresses these impacts through opportunity
- clearly define your vision, purpose and values - then put them to work
- develop innovation with future-proof value propositions
- help foster a culture of innovation amongst your team
- unlock your first-mover competitive advantage
We're a strategy consultancy who gets that we can't tackle tomorrow's problems with yesterday's thinking.
And that playing on with our heads in the sand isn't strategic or commercial at all.
Wild-Built is here to help you become genuinely future fit.
Wild-Built is here to help you become genuinely future fit.
Hello, we’re Adam and Melissa.
Hello, we’re Adam and Melissa.
We centre sustainability as a strategic imperative and anchor it with purpose.
We guide our clients towards building a business - a legacy even - that will outlast 'business as usual'.
We’ll help you
As ex-‘Big Food’ corporate types, we used to be ‘business as usual’. Now we know better and we’re here to help other businesses be better too.
We bear a wild mix of strategy, ESG, innovation, brand, sustainability and systems thinking skills. It means our approach is uniquely aligned what’s to come, not just ‘what’s been before’.
those needs mightn't look the same as today. The bold who lean into this will create their first mover advantage.
For all our sakes.
innovate for what the world needs.
MORE ABOUT US
What working together looks like...
Take the first step towards innovating for a better future:
Take the first step towards innovating for a better future:
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GET IN TOUCH WITH US
You get to decide what comes after ‘business as usual’.
Being bold and innovating like the future matters - and not being wooed by quick fixes and silver bullets - will take guts, determination and a good dose of humanity.
If we don’t get wild we’ll get left behind.
Ready to create a business that aligns with real-world future needs?
"Mel is so generous with her time and knowledge. I'm receiving far more benefit than what I know I'm paying her. I feel as though learning about my business has become a hobby for Mel as she is so interested to ensure she captured my purpose for existing.
Through our conversation she was convinced that my lack of clarity and strategy was holding me back... and that really bit me! I don't want to be held back, so I knew I had to have this piece of work completed.
I'm VERY cautious of who I work with. I'm hard to impress and.a tough critic. i expect a lot from people and am often disappointed, Mel has been so generous with her knowledge, time and expertise, which I will forever be thankful for."
- Julia Ewert, Sales and Negotiation Expert
"Kind Coffee has been working with Adam for many years, across numerous projects for innovation, product concepts and manufacturing processes. His input and industry knowledge has been extremely valuable to our business’s success. He is collaborative, flexible and very easy to work with. Adam’s background and experience brings together a combination of technical knowledge and strategic thinking which enables us to work with him beyond project focus, especially bringing a sustainability lens to ensure long-term benefits.
I would highly recommend Adam to anyone seeking an industry specialist who can facilitate transformation within an enjoyable working environment."
- Jules Gardner, Kind Coffee Co
"Melissa provided a level of detail and polish we have not experienced before with other consultants, Melissa is a pleasure to work with, she adapted our thinking and extracted the engagement, understanding and results we were after.
We are very happy with the results to date, but more importantly we are thinking more strategically about our brand and our values as a company. We have a greater appreciation for how we project ourselves in the marketplace. Land Solution Australia see this as just the start of a longer journey with Melissa to develop and launch new product and service with polish and consistency that give us the best chance of maximising results for our business."
- Lee Hellen, Managing Director Land Solution Australia, Founder Kurloo Technology
"Melissa is 100% values-led and has inspired me in so many ways. Her emphasis on ethical marketing is a must-have for any business owner looking to "do the right thing" when it come to doing business."
Melissa has been one of the key players who have helped changed the way I think about what is possible within my business, and - as a result - it is not at all hyperbolic to say that Melissa has changed my life. Thank you, Melissa!"
- Kim Marsh, The Open Book Company
"Having know Mel for some years and understanding her passion for assisting businesses with strategic branding, was delighted when she agreed to be a key speaker on this topic. And she didn't let us down. Many in the room were solo operators, or small office principles and Mel delivered a talk that was relevant and engaging to the audience. The 90 minutes seemed to short."
- Jim Roddy, Managing Partner and Business Sales Specialist, Transworld Business Advisors
"I engaged Melissa Packham to come and speak to my community of 500+ entrepreneurs from around SE Asia and Australia on "Why you must scare some customers away: Walking the talk as an ethical, conscious business" - it was not an easy topic to attack, but Melissa created a very engaging, thoughtful presentation - and everyone felt very inspired afterwards.
I recommend Melissa to anyone who is looking for a brand strategist or speaker in this space, you won't be disappointed."
- Chris Edwards. Entrepreneur, Founder, Mentor and Podcast Host Launchpad
Don’t be shy.
We have no time to lose.
CONTACT US
Working with us sounds like...
Working with us sounds like...
"Melissa very successfully helped my colleagues and me identify and challenge our business paradigms that were no longer relevant. As a consequence, she did much more than just rebrand our business. She facilitated bringing alive a refreshed clarity on our "why". Yes, we all like our new name, but we are benefiting from our refined and custom purpose and mission."
- Kevin Wallace, Stoke Consulting
"Mel is so generous with her time and knowledge. I'm receiving far more benefit than what I know I'm paying her. I feel as though learning about my business has become a hobby for Mel as she is so interested to ensure she captured my purpose for existing.
Through our conversation she was convinced that my lack of clarity and strategy was holding me back... and that really bit me! I don't want to be held back, so I knew I had to have this piece of work completed.
I'm VERY cautious of who I work with. I'm hard to impress and.a tough critic. i expect a lot from people and am often disappointed, Mel has been so generous with her knowledge, time and expertise, which I will forever be thankful for."
- Julia Ewert, Sales and Negotiation Expert
"Kind Coffee has been working with Adam for many years, across numerous projects for innovation, product concepts and manufacturing processes. His input and industry knowledge has been extremely valuable to our business’s success. He is collaborative, flexible and very easy to work with. Adam’s background and experience brings together a combination of technical knowledge and strategic thinking which enables us to work with him beyond project focus, especially bringing a sustainability lens to ensure long-term benefits.
I would highly recommend Adam to anyone seeking an industry specialist who can facilitate transformation within an enjoyable working environment."
- Jules Gardner, Kind Coffee Co
"Melissa provided a level of detail and polish we have not experienced before with other consultants, Melissa is a pleasure to work with, she adapted our thinking and extracted the engagement, understanding and results we were after.
We are very happy with the results to date, but more importantly we are thinking more strategically about our brand and our values as a company. We have a greater appreciation for how we project ourselves in the marketplace. Land Solution Australia see this as just the start of a longer journey with Melissa to develop and launch new product and service with polish and consistency that give us the best chance of maximising results for our business."
- Lee Hellen, Managing Director Land Solution Australia, Founder Kurloo Technology
"Melissa is 100% values-led and has inspired me in so many ways. Her emphasis on ethical marketing is a must-have for any business owner looking to "do the right thing" when it come to doing business."
Melissa has been one of the key players who have helped changed the way I think about what is possible within my business, and - as a result - it is not at all hyperbolic to say that Melissa has changed my life. Thank you, Melissa!"
- Kim Marsh, The Open Book Company
"Having know Mel for some years and understanding her passion for assisting businesses with strategic branding, was delighted when she agreed to be a key speaker on this topic. And she didn't let us down. Many in the room were solo operators, or small office principles and Mel delivered a talk that was relevant and engaging to the audience. The 90 minutes seemed to short."
- Jim Roddy, Managing Partner and Business Sales Specialist, Transworld Business Advisors
"I engaged Melissa Packham to come and speak to my community of 500+ entrepreneurs from around SE Asia and Australia on "Why you must scare some customers away: Walking the talk as an ethical, conscious business" - it was not an easy topic to attack, but Melissa created a very engaging, thoughtful presentation - and everyone felt very inspired afterwards.
I recommend Melissa to anyone who is looking for a brand strategist or speaker in this space, you won't be disappointed."
- Chris Edwards. Entrepreneur, Founder, Mentor and Podcast Host Launchpad
We then lovingly wrap it all up with a digital bow, a sprinkling of systems thinking and a healthy dose of urgent optimism.
Now is the time for wild but considered change. All hands on deck 💪
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