White Paper: The Sustainability Gap: Why Australia's Leading Companies Aren't Leading At All

DOWNLOAD NOW

Looking to engage your organisation or community?

Let Melissa Packham from Wild-Built provoke deep thought, inspire and engage your audience with her warm and insightful, yet refreshingly humble presentation style. 

Want to talk about Melissa about speaking, being on a panel or chairing a session at your next event?

LET'S MEET

SUSS ME OUT FIRST ON LINKEDIN

Melissa's insights have appeared in these media outlets

In this dynamic and forward-thinking presentation, Melissa challenges the status quo and declares the death of 'business as usual.' Tired of waiting for governments to drive change through policy, she urges brands to discard the superficiality of 'disclose and comply' and confront the reality of greenwashing in current sustainability efforts.

This presentation is an urgent call to action for brand and business leaders to confront the brutal reality of our predicament, accept that it’s our very existence at stake - and to get out there and make the urgent change that needs to happen, happen fast.

  • Duration: 45 minutes
  • Format: Presentation 
  • Location: In person
  • Audience: Business leaders, business communities
  • Attendees: 50+ 

Why Brands Will Need to Get Wild To Build A Sustainable Future

Ethical Marketing: 


Why you must scare some customers away: 

Beyond The Logo: 

Business As Usual Is Dead:

If a brand is more than a logo, what is it exactly and how can it drive value in a business? In this workshop, we'll cover off what a "brand strategy" is, the tangible and intangible benefits of getting brand strategy right before rolling up our sleeves to work through the practical next steps for business owners. 

Peppered with real-world examples and using frameworks that big global brands use, attendees will walk away with a clearer idea of how to leverage their brand throughout their business, guided by a brand and marketing expert.

  • Duration: 90 minutes - 2 hours 
  • Format: Presentation and interactive workshop hybrid 
  • Location: In person
  • Audience: Suitable for individual small business owners & startups
  • Attendees: 20+ 

Increasing Business Value with a Strategic Approach to Brand

Beyond The Logo: 

Ethical Marketing: 


Why you must scare some customers away: 

Business As Usual Is Dead:

We’ve never experienced such a heated time in history, and with citizens placing more trust in brands than in governments, the stakes - and responsibility - have never been higher for brands.

In this workshop we explore: how and when it’s appropriate for a brand to take a stand on a social issue. We dive into how to get employees, stakeholders and customers together on social issues in a meaningful way. We ponder how to get comfortable in the uncomfortable and what role you can play as a business leader on social issues, as well as the costs and benefits of taking a stance. 

  • Duration: 90 minutes
  • Format: Presentation or interactive workshop 
  • Location: In person or online
  • Audience: Suitable for purpose-led small business owners & startups
  • Attendees: 20+ 

Walking the talk as an ethical, conscious business

Why you must scare some customers away: 

Beyond The Logo: 

Ethical Marketing: 


Business As Usual Is Dead:

There’s a disconnect between what we say we do and what we actually do. In this presentation we dive into the nuances of ethical marketing, exploring prevalent yet potentially harmful tactics with real-world examples.

Attendees will leave empowered with a fresh perspective for crafting marketing and sales strategies that are more kind, inclusive, and human.

  • Duration: 60 minutes - 90 minutes
  • Format: Presentation or interactive workshop format
  • Location: In person or online
  • Audience: Suitable for individual business owners, startups or teams
  • Attendees: 10+ 

Why it's essential we change the way we market & sell

Ethical Marketing: 


Why you must scare some customers away: 

Beyond The Logo: 

Business As Usual Is Dead:

Presentations & Workshops

Who exactly is Melissa?

Melissa Packham is unashamedly enthusiastic, experienced and well-regarded consulting strategy consultant, communicator, and advisor with a successful track record spanning 20 years across corporate, SME, and startup spaces. Melissa brings a unique blend of expertise in business strategy, brand and marketing management, with a focus on driving sustainable practices and challenging the 'business-as-usual' paradigm.

I engaged Melissa Packham to come and speak to my community of 500+ entrepreneurs from around SE Asia and Australia on "Why you must scare some customers away: Walking the talk as an ethical, conscious business" - it was not an easy topic to attack, but Melissa created a very engaging, thoughtful presentation - and everyone felt very inspired afterwards.

I recommend Melissa to anyone who is looking for a brand strategist or speaker in this space, you won't be disappointed.

CHRIS EDWARDS
ENTREPRENEUR, FOUNDER, MENTOR & PODCAST HOST @ LAUNCHPAD

Melissa helped us reframe marketing to seem less overwhelming and more approachable. Throughout the talk, Melissa gave us tools and techniques to take action and apply the theory in our businesses. Melissa is friendly, knowledgeable, and passionate about marketing- we've already had lots of positive feedback and know that our members will continue to benefit from watching the replay on their own time. And, even though I've been running my business for 8+ years, I still learned a great deal from her refreshing, ethical approach myself.

We'd highly recommend working with Melissa and hope to invite her back for follow-up events in the future.

DR. SONIA JAEGER
PSYCHOLOGIST, PSYCHOTHERAPIST, CO-FOUNDER @ THE LOCATION INDEPENDENT THERAPISTS

I've engaged Melissa several times on key strategy work for my business however recently worked with her for an educational masterclass exploring how startups can be more values-led and take a stand on social issues. Melissa came to the digital workshop highly prepared, carefully considering our stakeholders, their needs, and their level of understanding on the topic and presented a thoughtful, engaging and interesting session that had the chat box full of questions, conversation and ideas.

I wouldn't hesitate in recommending Melissa for speaking roles or workshop facilitation (and will no doubt work with her again!)

ODETTE BARRY
PUBLICIST AND PR MENTOR @ ODETTE & CO

As one of the Organising Committee Members for the recent 2023 AIBB National Conference, I was challenged tasked with providing a compelling topic for a gathering of 150 of the nations top professional Business Brokers. 
Having known Mel for some years and understanding her passion for assisting businesses with strategic branding, was delighted when she agreed to be a key speaker on this topic. And she didn't let us down.

Many in the room were solo operators, or small office principles and Mel delivered a talk that was relevant and engaging to the audience. The 90 minutes seemed to short. Mel made a lasting positive impression with the audience and made me look good in the process!!

JIM RODDY
MANAGING PARTNER & BUSINESS SALES SPECIALIST,
TRANSWORLD BUSINESS ADVISORS

Melissa's valuable insights and expertise have truly made a significant impact on our business broking community and our association. The sessions during the conference were nothing short of inspiring and informative. The depth of knowledge she shared, coupled with her engaging presentation, captivated our attendees and sparked thought-provoking discussions.

The feedback we have received from our conference participants has been overwhelmingly positive. We are genuinely appreciative of Melissa's dedication and the time spent on preparing and delivering her presentation.

ZOE MCLAREN
SECRETARIAT, THE AUSTRALIAN INSTITUTE OF BUSINESS BROKERS

Melissa is a genuine thought leader in brand strategy and marketing. I engaged her to deliver a masterclass to my customers, and it was the most mind-expansive presentation that was expertly delivered.

Melissa has been a guest on my top-performing marketing podcast three times, and her episodes are among the most listened to.

I recommend Melissa to anyone looking for a charismatic and incredibly intelligent speaker.

MIA FILEMAN
MARKETING EDUCATOR & FOUNDER @
CAMPAIGN DEL MAR


- MIA FILEMAN, MARKETING EDUCATOR & FOUNDER,
CAMPAIGN DEL MAR


"Melissa is a genuine thought leader in brand strategy and marketing. She has been a guest on my top-performing marketing podcast three times, and her episodes are among the most listened to.

I recommend Melissa to anyone looking for a charismatic and incredibly intelligent speaker."

Hear Melissa in the wild

SCHEDULE A CHAT

Let’s talk about speaking at your event or guesting on your podcast

CLOSE FORM