Business-as-usual-Melissa used to be in charge of spending millions of dollars to get people to drink more flavoured milk. She used to laugh with her colleagues about seeing her new products littering the side of the road because it was a sign that it was “popular”.
Business-as-usual-Adam used to scoff at suppliers coming in to present recycled plastic content for packaging solutions because ‘why would we change when there’s no cost benefit?’. He would develop products to meet cost targets without thinking more broadly about societal impacts.
After over a decade in FMCG marketing and almost a decade consulting independently, I bring a unique blend of expertise in business strategy, brand and marketing management, with a focus on authentic sustainability and challenging the 'business-as-usual' paradigm.
With 16 years of specialist knowledge in innovation, sustainability, and product development, I bring a pragmatic, systems-thinking approach to every project, leveraging research and experimental design.
The word people are most likely to use to describe me is: "quirky" (which I happily take as a compliment). I'm a mama to one, plant mama to many and have an eclectic taste in music that's a mystery to most.
✓ GAICD (Graduate Australian Institute of Company Directors)
✓ Bachelor of Business (Marketing) / Bachelor of Arts (Humanities)
✓ Global Reporting Institute Certified Sustainability Professional
✓ Trained Climate Fresk Facilitator
The word people are most likely to use to describe me is: "funny". I'm a dad to one, a craft beer aficionado, and have a penchant for remembering the most random of facts and 90s jingles (which comes in real handy at pub trivia).
✓ Master of Entrepreneurship & Innovation (Sustainable Energy)
✓ Graduate Certificate in Brewing
✓ Bachelor of Food Technology (Hons)
✓ Global Reporting Institute Certified Sustainability Professional
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