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An Unveiling Greenwashing workshop is for your marketing team or agency if:
You’re looking to skill up yourself and your team with real-world understanding of the climate crisis
You want to hone your greenwashing and impact-washing radar as an agency so you don’t slip into the dark side
You want to align your work as a marketer more with your values as a human
LEARN MORE ABOUT US FIRST
Unveiling Greenwashing: A practical workshop for marketing teams and agencies
Climate action is everyone’s business, and marketers play a pivotal role in this fight.
Our Greenwashing Workshops are designed to equip your agency or marketing team with the tools to spot and avoid greenwashing, aligning your work with genuine climate action.
Marketers who upskill in the climate crisis and how to avoid greenwashing will become highly sought after
✓ Creative marketing agencies
✓ Design studios
✓ Copywriting agencies
✓ Social media marketing agencies
✓ Media agencies
✓ Digital Marketing agencies
✓ SEO agencies
✓ In-house marketing teams
This workshop has been designed for marketers and agencies of all stripes:
Format:
✓ In-Person
✓ Includes Climate Fresk gamified workshop
✓ Resources and processes to embed for better governance
✓ Helpful list of resources to continue your learning journey
✓ A summary of the process of innovation
✓ In-Person
✓ Includes Climate Fresk gamified workshop
✓ Resources and processes to embed for better governance
✓ Helpful list of resources to continue your learning journey
After the workshop you and your team will:
✓ Be more able to spot greenwashing / impact-washing - and how to avoid it
✓ Be one step closer to becoming the type of marketer the world needs now
✓ Be one step closer to steering clients and stakeholders towards genuine sustainability
✓ Be more able to spot greenwashing / impact-washing - and how to avoid it
✓ Be one step closer to becoming the type of marketer the world needs now
✓ Be one step closer to steering clients and stakeholders towards genuine sustainability
Mel provided a highly engaging and participatory workshop that pushed, poked and encouraged us to expand our thinking and consider our responsibility and opportunities as marketers to effect change.
It was at times challenging and brain hurty, but I walked away with new ideas to play with in market. I loved the collaborative teaching format that encouraged engagement and participation from the digital classroom.
ODETTE BARRY
PUBLICIST AND PR MENTOR @ ODETTE & CO
Mel is a wonderful workshopper and this latest workshop "Unveiling Greenwashing" is no exception.
I would highly recommend for anyone looking to understand the marketing industry landscape through the lens of green washing and understand the powerful role marketers play in shifting consumer behaviours and driving change towards a truly greener future.
MOLLY PATTON
AGENCY OWNER @ MISCIBLE
Melissa's Unveiling Greenwashing workshop posed important dilemmas and encouraged great conversations among attendees.
I appreciate that Mel, even as an expert on the topic, acknowledged that there are answers she doesn't have and inspired me to actively think about my role in marketing for climate action. I've left feeling empowered to recognise greenwashing, full of ideas on how to avoid it and a deeper understanding of my potential impact in the space.
Would 100% recommend!
PARTICIPATING MARKETER
Meet your facilitator, Melissa Packham
I'm a strategist with twenty years of experience, having marketed global brands big and small. After over 12 years in brand and marketing management roles for multinationals like Campbell's, Arnott's, and Lactalis, I have real-world knowledge about what it takes to build iconic brands at scale - and the challenges that marketers face every day.
Since 2016, I've been consulting to startups, scale-ups and SMEs build brands sensibly, sustainably and ethically. As a trained Climate Fresk facilitator, I educate Boards, C-Suites, agencies, teams and groups about climate change. As a graduate of the Australian Institute of Company Directors, I’m equipped with the country’s most highly regarded qualification for good governance (that’s the ‘G’ in ESG). My thoughts on ethical marketing and sustainability have been featured in global and national media outlets.
Why this workshop now?
✓ The situation we’re facing is likely far worse than you realise.
✓ Good intentions can unwittingly lead to gross misrepresentation.
✓ Marketing appropriately and with greater care can help make a difference.
✓ Regulatory bodies like ASIC and ACCC are already prosecuting companies for greenwashing.
✓ The incoming mandatory climate disclosure reporting taking effect will trickle down to all companies - which will increase greenwashing risk more broadly.
✓ The situation we’re facing is likely far worse than you realise.
✓ Good intentions can unwittingly lead to gross misrepresentation.
✓ Marketing appropriately and with greater care can help make a difference.
✓ Regulatory bodies like ASIC and ACCC are already prosecuting companies for greenwashing.
✓ The incoming mandatory climate disclosure reporting taking effect will trickle down to all companies - which will increase greenwashing risk more broadly.
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CHECK OUT MY SPEAKER CRED
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Are you up for being part of the solution?
We urgently need more marketers to be aware of potential harms and proactively support genuine sustainability attempts. If you're up for it - let's do this 💪
Keen to learn more for yourself?
Keen to learn more for yourself?
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