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We write the occasional blog or article to be helpful to SMEs navigating this period of rapid change. 

Covering strategy, innovation, sustainability and brand, you'll find a whole heap of practical insights.

Scroll down for a list of books and people who have inspired us, provoked us and helped us to hone our thinking.

It might inspire you - or at the very least - give you more of a sense of who we are.

If you're curious to hear more from us, our email newsletter - The Purpose Edit - shares our insights and musings on what 'Business as Unusual' looks like.

We send it out every second Friday at 12PM AEST (or pretty darn close to it on a busy week!).
We'd love to have you join.


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  • The Limits to Growth (1972) by Donella H. Meadows, Jørgen Randers, William W. Behrens III
  • Thinking in Systems: A Primer (2008) by Donella H. Meadows
  • Citizens: Why the Key to Fixing Everything is All of Us (2022) by Jon Alexander
  • Earth for All: A Survival Guide for Humanity (2022) by Sandrine Dixson-Decléve
  • Less is More: How Degrowth Will Save The World (2020) by Jason Hickel
  • Imaginable: How to See the Future Coming and Feel Ready for Anything - Even Things That Seem Impossible Today (2022) by Jane McGonigal
  • Deep Purpose: The Heart and Soul of High-Performance Companies (2022) Ranjay Gulati
  • Rethinking Corporate Sustainability in an Era of Climate Crisis: A Strategic Design Approach (2021) by Prof Raz Goldenik
  • Sand Talk: How Indigenous Thinking Can Save the World (2020) by Dr Tyson Yunkaporta
  • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want (2019) by Rob Hopkins
  • Doughnut Economics: Seven Ways to Think Like a 21st Century Economist (2017) by Kate Raworth
  • Utopia for Realists: How We can Build the Ideal World (2014) by Rutger Bregman
  • Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants (2013) by Robin Wall Kimmerer
  • The Regenerative Business: Redesign Work, Cultivate Human Potential, Achieve Extraordinary Outcomes (2017) by Carol Sanford
  • Green Swans: The Coming Boom in Regenerative Capitalism (2020) by John Elkington
  • Reimagining Capitalism in a World on Fire (2020) by Rebecca Henderson
  • Double Entry: How the Merchants of Venice Shaped the Modern World (2011) by Jane Gleeson-White
  • The Future We Choose: Surviving the Climate Crisis (2020) by Chritiana Figueres and Tom Rivett-Carnac
  • This is Marketing: You Can't be Seen Until You Learn to See (2018) by Seth Godin
  • The Solutionists: How Businesses Can Fix the Future (2023) by Solitaire Townsend
  • The Future is Degrowth: A Guide to a World Beyond Capitalism (2022) by Andrea Vetter, Aaron Vansintjan, Matthias Schemzer
  • Setting Limits to Growth: How to Make Better Business Decisions in the 21st Century (2024) by Marcus Feldthus and Mads Oscar Haumann
  • Regeneration: Ending the Climate Crisis in One Generation (2021) by Paul Hawken
  • Talking to My Daughter About the Economy (2013) by Yanis Varoufakis
  • Planetary Ikigai: What business and sustainability leaders need to grasp (2023) by Alice Kalro

"If you only read the books that everyone else is reading, you can only think what everyone else is thinking."

"If you only read the books that everyone else is reading, you can only think what everyone else is thinking."

- Haruki Murakami

“Unless someone like you cares a whole awful lot,
Nothing is going to get better. It's not.”

- Dr Seuss, The Lorax

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