White Paper: The Sustainability Gap: Why Australia's Leading Companies Aren't Leading At All

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Develop value through opportunity 

Innovate or die’ is a challenge which can be met with overwhelming pressure, or curiosity and optimism.

When we centre sustainability at the core of our business, a whole world of innovation opportunity presents itself.

Innovation

noun [ in-uh-VAY-shuhn ]
  • introduction of new things or methods
  • the alteration of what is established by the introduction of new elements or forms 

Rather than considering sustainability as a compliance and add-on, and innovation as a means to an end, our approach challenges us to think about both as ends in themselves.

Challenge accepted.

Innovation born from a frank assessment of the current situation and in alignment with real-world needs will create shared value - and a legacy.

Here's how we'll get it done:

Sustainability Assessment:
First we'll get a clear picture of where you stand.

Sustainability Assessment:
First we'll get a clear picture of where you stand.

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Let's do this.

1

Situation Analysis:
Then we’ll understand the internal and external factors at play and the audiences you are best placed to serve.

Situation Analysis:
Then we’ll understand the internal and external factors at play and the audiences you are best placed to serve.

2

3

Business Model Audit:
From there we’ll analyse your business model, identifying risks and opportunities.

Business Model Audit:
From there we’ll analyse your business model, identifying risks and opportunities.

Brand Foundations:
Refining your vision, purpose, values, beliefs, personality, and tone of voice comes next.

Brand Foundations:
Refining your vision, purpose, values, beliefs, personality, and tone of voice comes next.

4

Innovation:
From there, we’ll engage in some focused ideation and iteration to generate the ideas that will take you into the future.

Innovation:
From there, we’ll engage in some focused ideation and iteration to generate the ideas that will take you into the future.

5

If you’re ready, we are too.
Our next step is to have a chat to understand more about your business and dive into your current thinking. 

Innovation for what the world needs

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✓ Discerning, strategic innovation
✓ Long-term value creation
✓ Solutions that build resilience
✓ Turning impacts into opportunities  

All of this...

✕ ‘Spray and pray’ innovation
✕ Short-term wins
✕ Solutions that detract from sustainability work
✕ Viewing impacts as obstacles

None of this...

"Kind Coffee has been working with Adam for many years, across numerous projects for innovation, product concepts and manufacturing processes. His input and industry knowledge has been extremely valuable to our business’s success. He is collaborative, flexible and very easy to work with. Adam’s background and experience brings together a combination of technical knowledge and strategic thinking which enables us to work with him beyond project focus, especially bringing a sustainability lens to ensure long-term benefits.
 
I would highly recommend Adam to anyone seeking an industry specialist who can facilitate transformation within an enjoyable working environment."

- Jules Gardner, Kind Coffee Co

None of this...

All of this...

Check out our white paper - “The Sustainability Gap: Why Australia’s Leading Companies Aren’t Leading at All”. It's a strategic review of how big business’s failings present an untapped opportunity for SMEs and how SMEs can take advantage of this.

Keen to learn more for yourself?

Keen to learn more for yourself?

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